The 10 Effective SEO Secrets for your site
This is the number one for any search marketing strategy, it is really important that you havecontent worth viewing. This is just one step to ensure that there is a reason for someone to be on your site, everything else is useless.
#2 Incoming Links
A link is a link, but without the simplest form you aren’t going to do well in search engines. The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links.
#3 Website title
Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by Google. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. Using great titles and topics on your site will bring you more traffic than a a number one listing.
#4 Heading tags
When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. The most prominent of course being the h1 tag. Making sure you understand heading tag structure is very important.
#5 Internal Linking
Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page. You do want to make sure that on pages you don’t want to rank in Google that you add a nofollow tag to ensure that the ranking flow of your site corresponds with your site s topic and interests.
#6 Keyword Density
Ensuring that you have the right keyword density for your page and sites topic is paramount. The unspoken rule is no more then 3% of the total copy per a page. Anymore then this and it can start to look a little spammy.
It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them.
#8 Meta Tags
Everyone will tell you that meta tags don’t matter, they do. There will be a a lot of times when Google will use your meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step.
#9 URL Structure
Ensuring that your URL structure compliments the content that is on the corresponding page is pretty important.
It can help to have keywords you are interested in ranking for your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results.